Pandora reported a Q4 surge in revenue, with robust Black Friday and Christmas performances, and a near doubling of its lab grown sales. The Australian tradition of mateship and unity was strengthened during the pandemic. Bird identified this as a rise in orientation toward native companies – consumers’ desire to support their area people through native retailers. However, whereas the prevailing pattern toward e-commerce has been properly and really accelerated by the pandemic lockdown, it seems shoppers are already returning to bricks-and-mortar shops. Digital communication and social media advertising have been additionally a key focus for Mark Evans, of Mark Evans Fine Jewellery on the Sunshine Coast. “I have had quite a bit of consultation with an area media agency regarding my online presence, with my business Instagram and Facebook pages – establishing common posts, the style of the photographs and the content material needed to make it partaking.
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